As an advertiser, there are two important metrics related to your responsiveness, which are shown on your listings and your user profile: the response time and the response rate. These metrics are also used for our search ranking.
The response rate calculates to how many initial inquiries from tenants you reply. Replying can be sending a message back to the tenant, or taking an action such as declining the tenant, or making an invitiation to book.
The response time calculates the average time between receiving the initial contact request from the tenant and your reply or action.
Interval used for calculation
For the calculation of both metrics, we use two different intervals. For active advertisers -- who have had more than 10 conversations in the past 4 weeks -- we calculate this number over this 4 week interval. For less active advertisers (who didn't have 10 conversations in the past 4 weeks), we take a 16 week interval for the calculations.
Want to improve your search ranking quickly? Make sure to be responsive! Be patient though, as the calculations don't include conversations from the most recent 7 days (in order to not negatively affect your metrics directly after receiving contact requests).
For more information about why response rate and time is so important, please check out this article.
Please let us know if you have any questions!